Hawaii Invites Travelers to ‘Malama Hawaii’!

The Hawaii Visitors and Convention Bureau, in partnership with the Hawaii Tourism Authority, has announced the launch of ‘Malama Hawaii’ – a heartfelt invitation to malama, or to take care of, our earth, each other and ourselves. As visitors look forward to traveling when the time is right, Hawaii asks them to take a trip that gives back – to Hawaii and to themselves.

In an effort to inspire mindful travel, industry partners and volunteer organizations across the state have come together with an initiative that encourages visitors to give back to the destination. Volunteer projects range from reforestation and tree planting to self-directed beach cleanups, ocean reef preservation, and even creating Hawaiian quilts for the kupuna (elders). By making a positive impact, visitors will have a more enriching travel experience and can even enjoy a free extra night from participating hotels.

“Malama Hawaii is more than a promotion or campaign, it’s the direction in which our brand is headed,” said Hawaii Visitors and Convention Bureau President and CEO, John Monahan. “Our goal is to attract mindful visitors who will leave Hawaii better than when they arrived. By doing so, visitors will experience a deeper connection and a vacation that really becomes more meaningful to them.”

Want to know more about how you can Malama Hawaii? Contact our office for details!